VELORA

Considered basics, made to last

Our Story & Atelier

Crafted With Quiet Devotion

Unapologetically unhurried craftsmanship. Serialized small-batch garments honoring generational weaving mills, raw Belgian linen, tactile cashmere, and unbleached Peruvian pima cotton. Designed to age with personal patina and tactile resonance.

Velora Atelier Workshop in Biella and Paris
Maison Atelier — Biella & Paris Workshop
100%Traceable Materials

Direct provenance from certified growers in Normandy, Biella, and Peru.

240Serialized Batches

Numbered limited runs to eliminate seasonal deadstock and mass production waste.

38Artisan Hours / Unit

Meticulously hand-cut, drafted, and finished by generational craftspeople.

0%Synthetic Fibers

Pure cold-water pre-shrunk natural yarns without synthetic softening coatings.

The Provenance Journey

A Decennial of Quiet Evolution

2018

The First Loom

Foundation in Biella with three heritage Toyoda shuttle looms dedicated exclusively to unwashed, slow-spun flax fibers.

2020

The Zero-Waste Mandate

Transitioning unconditionally to serialized numbered runs strictly capped under 240 pieces per garment capsule.

2023

AI Precision Tailoring

Introducing proprietary photogrammetric sizing algorithms that calculate bespoke drape without standard physical fittings.

2025

Global Ateliers

Inaugurating permanent private salons across Paris, Biella, and Colombo for tactile consultations and made-to-order silhouettes.

Meet The Makers

The Hands Behind The Silhouette

Élodie Laurent - Founder & Creative Director

Élodie Laurent

Founder & Creative Director

Form must surrender to touch.

Marco Castelli - Master Weaver & Archivist

Marco Castelli

Master Weaver & Archivist

True luxury requires patience and stillness.

Ananya Perera - Head of Digital Concierge & Fit

Ananya Perera

Head of Digital Concierge & Fit

Merging traditional drape with algorithmic precision.

Concierge & Contact

Get in Touch with Our Atelier

Paris Bespoke Couture Atelier Facade
Paris SalonPrivate Client Atelier & Fittings
Atelier Coordinates

Paris: 28 Rue Saint-Honoré, 75001Biella: Via Piacenza 14, 13900Colombo: 12 Cinnamon Gardens, 00700

Private Appointments

Monday – Friday, 10:00 – 18:00 CET
Exclusively by prior concierge reservation.

Direct Conciergeatelier@velora-studio.com+33 1 42 68 55 00
Frequent Inquiries

Everything You Need to Know